Meanwhile, smaller airlines try to make the most of their detailed knowledge of just a few routes to provide better or cheaper services than their larger, international rivals. The luxury airlines, on the other hand, focus their efforts on making their service as wonderful as possible, and the higher prices they can command as a result make up for their higher costs. This helps them grab market share and ensure their planes are as full as possible, further driving down cost. The no-frills operators have opted to cut costs to a minimum and pass their savings on to customers in lower prices. Click here to view a transcript of this video.
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